Global Warming affects 74.4% of the respondents’ next vehicle purchase. This is a very significant figure as it indicates that possibly 3 out of 4 people may actually turn to a more fuel efficient or alternatively power vehicle when buying a new vehicle. This concern might overrule other purchase motivations when planning to buy a vehicle. If these statistics were to be true for the world population then many different Car manufacturers would need to shift in strategy in order to target the new Green Vehicle Market.

In the Graph above the question is cross analyzed according to region to see whether there are any significant differences between them. The results show that although African respondents are relatively small in numbers they have 40% who responded “no” when discussing whether Global warming would affect their next vehicle purchase.

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